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Post: Apple (un)officially calls ‘Action’ on iPhone 15 rumor season



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Apple appears to have slipped in hints of a new feature in the latest beta of iOS 17 released this week — a new solid state Action Button. The multi-function button would replace the existing mute switch and is thought to be one of the marquee features coming to the high-end iPhone 15 Pro.

Just like the Action Button on Apple Watch Ultra, this is a taptic button. This implies the new device will have no remaining moving parts and a completely sealed chassis.

The latter implies these iPhones could become more waterproof and resilient than they already are.

Where’s the Action?

The speculation began when Apple rolled the latest iOS 17 beta, where MacRumors found code referencing an Action Button capable of nine user-definable functions:

  • Accessibility, to flip to required features.
  • Shortcuts, presumably to invoke a pre-selected shortcut.
  • Silent Mode.
  • Camera
  • Flashlight — on/off.
  • Focus — to switch between Focus modes.
  • Magnifier.
  • Translate, presumably between selected languages.
  • And Voice Memos.

A pro camera you always have with you

While everyone has an opinion, given previous speculation has claimed Apple’s new Pro iPhone will also offer a built-in telescopic lens, I could envision most users choosing to set the Action button to take shots with the camera.

These iPhones will feel very much like ultra-slim digital zoom cameras with semi-professional features, augmented by Apple’s sophisticated machine vision algorithms and native AI processing, thanks to the Neural Engine on the powerful 3nm A-series chips inside the pro models.

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Lora Helmin

Lora Helmin

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