
No one will be spared
This is a global challenge affecting businesses and consumers everywhere in real time. What’s important about these price hikes is their unpredictability; in most cases, business leaders will not have known the increases were coming, which means existing, pre-determined purchasing budgets do not reflect this new reality.
“The IT landscape faces a seismic shift, and its epicenter is memory,” according to Insight. “The market dynamics have fundamentally changed.” In other words, this challenge is long-term, structural, and here to stay.
As a result, every device that contains memory or a processor will get more expensive; this is already particularly visible in networking equipment, the cost of which climbed up to seven-fold in some cases this year. Games consoles, smart TVs and streaming boxes — including Apple TV — have not been spared.






