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Post: More Than Ever, People Want to Be Their Own Boss



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The American Dream Redefined: Why More Than Ever, People Want to Be Their Own Boss

The idea of being your own boss, setting your own hours, and pursuing your passions is a dream deeply ingrained in American culture. Recent findings from the Shopify-Gallup Entrepreneurship study confirm that this aspiration is more alive than ever. A staggering 62% of U.S. adults express a preference to be their own boss rather than work for someone else. This statistic signifies a significant shift in the traditional employment landscape and a growing desire for autonomy and self-determination.

The Desire for Independence and Flexibility

young adult femaleWhat drives this strong preference for self-employment? The reasons are multifaceted, reflecting a desire for independence, flexibility, and the opportunity to turn personal passions into profitable ventures. Many individuals crave the freedom to set their own schedules, work from anywhere, and make decisions that directly impact their lives and businesses.

The study also reveals that 52% of those who want to be their own boss are willing to accept a fair amount of financial risk to achieve this goal. This willingness to take calculated risks is a testament to the entrepreneurial spirit that thrives in America.

Embracing the Entrepreneurial Spirit

The percentage of risk-tolerant individuals rises to 70% among aspiring entrepreneurs actively considering starting a business. This group represents a significant pool of potential business owners who are willing to invest their time, energy, and resources to create something new and valuable.

Leveraging Home Equity to Mitigate Risk

Home equity has surged by an impressive 64%. This newfound financial resource can be a game-changer for aspiring entrepreneurs. While entrepreneurship inherently involves risk, the increased home equity presents a unique opportunity for individuals to mitigate that risk. Home equity can serve as a safety net, providing a source of funding for business ventures without relying solely on traditional loans or personal savings.

By tapping into home equity through a home equity loan or line of credit (HELOC), entrepreneurs can access capital to cover startup costs, invest in inventory or equipment, or simply have a financial cushion to fall back on during lean times. This can significantly reduce the financial pressure associated with starting a business, making entrepreneurship a more viable and attractive option for many.

These findings underscore the need for resources and support systems that can help aspiring entrepreneurs navigate the complexities of starting and running a business.

The Role of a Career Ownership Coach®

For many, the transition from employee to entrepreneur can be daunting. This is where Career Ownership Coaches®, like those at The Entrepreneur’s Source (TES), play a crucial role. TES is the world’s leading career ownership coaching organization, specializing in guiding individuals through the process of discovering and achieving their Career 2.0.

young familyHow a Career Ownership Coach® Can Help You:

  • Discovery: A Career Ownership Coach® helps you uncover your passions, skills, and values, aligning them with potential business opportunities.
  • Education: You’ll gain a comprehensive understanding of different business models and industries, ensuring you make informed decisions.
  • Planning: You’ll create a detailed business plan, financial projections, and marketing strategies to set your venture up for success.
  • Support: Coaches offer ongoing guidance, mentorship, and accountability to keep you on track and overcome challenges.
  • Empowering Your Entrepreneurial Journey

The Entrepreneur’s Source believes that everyone has the potential to achieve self-sufficiency and financial freedom through entrepreneurship. Their unique Career Ownership Coaching™ process is designed to help individuals discover their ideal path to business ownership.

Take the First Step

If you’re among the 62% of Americans who dream of being their own boss, don’t let fear or uncertainty hold you back. Partnering with a Career Ownership Coach® can be the catalyst you need to transform your aspiration into reality.


The Shopify-Gallup study highlights a significant trend towards self-employment and a willingness to embrace entrepreneurial endeavors. The desire for independence, flexibility, and the opportunity to build something meaningful is fueling this movement. Career Ownership Coaching™ offers a structured and supportive approach to help individuals navigate the path to business ownership and achieve their dreams of becoming their own boss.

Are you ready to take the first step? Schedule a free consultation with a Career Ownership Coach® at The Entrepreneur’s Source today.


Your Career Revolution book coverAbout Your Career Revolution

Our mission is to help individuals explore self-sufficiency as an alternative career.

We help them define their Income, Lifestyle, Wealth, and Equity goals and provide education on the best ways to achieve them. We don’t sell franchises – we help people achieve their dreams of self-sufficiency through business ownership. The approach is different, the experience is different. And it works.

Order on AMAZON



Lora Helmin

Lora Helmin

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