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Post: Navigating Job Loss, and Cuts with a Career Ownership Coach®.



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Senior Asian female worker experiencing job lossNavigating Job Loss and Salary Cuts with a Career Ownership Coach®.

Experiencing a layoff at the age of 57 can be a daunting and disheartening experience. Despite years of dedication, experience, and expertise, many find themselves struggling to secure new employment, often facing hundreds of rejections even after significantly lowering their salary expectations. This scenario is all too common, highlighting the pervasive issue of ageism in the job market. However, there is a silver lining: Career Ownership Coaching offers a pathway to regain control, redefine career goals, and transition into fulfilling, self-directed career paths.

According to the Bureau of Labor Statistics (BLS), workers aged 55 and older have a higher rate of long-term unemployment compared to younger age groups. In 2021, 45% of unemployed workers aged 55+ had been out of work for six months or more, compared to 30% of younger workers. This statistic underscores the unique challenges faced by older workers in the job market.

The COVID-19 pandemic exacerbated these challenges. AARP reported that in 2020, the unemployment rate for workers aged 55 and older rose to its highest level since 1948, reaching 12.5% in April 2020. The recovery for this age group has been slower compared to their younger counterparts, reflecting deep-seated biases and structural barriers within the employment landscape.

The Emotional Toll of Job Rejections

Being laid off and subsequently rejected from hundreds of jobs can take a severe emotional toll. A study by the National Bureau of Economic Research (NBER) found that long-term unemployment can lead to significant declines in mental health, with older adults being particularly vulnerable. Feelings of worthlessness, anxiety, and depression are common, especially when financial pressures mount due to reduced income.

Senior African American male worker experiencing job lossMoreover, many older workers find that despite their experience, they are often overlooked in favor of younger, less expensive candidates. This often leads to the necessity of lowering salary expectations, sometimes by as much as $50,000, in hopes of becoming more attractive to potential employers. However, this strategy does not always yield positive results and can further erode self-esteem and financial stability.

The Role of Career Ownership Coach®

A Career Ownership Coach® empowers individuals to take control of their career trajectories, particularly during challenging transitions. Unlike traditional career counseling, a Career Ownership Coach® focuses on leveraging personal strengths, experiences, and passions to explore alternative career paths, including entrepreneurship, consulting, or transitioning into different industries.

Key Benefits of a Career Ownership Coach®

Personalized Career Strategy: Coaches work with individuals to develop a tailored career strategy that aligns with their unique skills, experiences, and aspirations. This includes identifying new career opportunities, setting achievable goals, and creating actionable plans.

Overcoming Ageism: Coaches provide strategies to combat ageism, such as enhancing digital literacy, building confidence and resilience and managing stress. This emotional support is crucial in navigating the often-turbulent waters of career transitions.

Exploring Entrepreneurship: For many older workers, entrepreneurship presents a viable and attractive alternative to traditional employment. A Career Ownership Coach® guide individuals through the process of own business ownership, from ideation to execution, providing resources and support along the way.

Senior Hispanic American male worker experiencing job lossCase Study: From Layoff to Leadership

Consider the case of Jane, a 57-year-old marketing executive who was laid off after 30 years in the corporate world. Despite her extensive experience, Jane faced over 200 rejections and eventually lowered her salary expectations by $50,000. Feeling defeated, Jane turned to a Career Ownership Coach®.

Through coaching, Jane discovered her passion for sustainable living and environmental advocacy. Her coach helped her launch a consulting franchise that advises companies on implementing eco-friendly practices. Jane secured clients and achieved financial stability and personal fulfillment.

Statistical Support for Career Ownership Coaching

A study by the International Coaching Federation (ICF) found that 70% of individuals who receive coaching report improved work performance, 80% experience improved self-confidence, and 86% feel better able to achieve their goals. These statistics highlight the transformative potential of coaching, particularly for those facing significant career transitions.

Additionally, research from the Harvard Business Review indicates that individuals who work with coaches are 50% more likely to achieve their career goals compared to those who do not. This underscores the effectiveness of coaching in helping individuals navigate complex career landscapes and achieve success.

Practical Steps for Engaging with a Career Ownership Coach®

  1. Our coaches will help you reflect on your career goals, challenges, and what you hope to achieve through coaching.
  2. Our coaches are certified and experienced with the assets from The Entrepreneur’s Sources’ 40 years of experience and a proven track record in helping individuals through similar transitions.
  3. Our coaches offer a free initial consultation to discuss your goals and how they can help. Use this opportunity to assess their approach and determine if it feels like a good fit.
  4. Coaching is a collaborative process that requires active participation and commitment. Be open to feedback, willing to explore new ideas, and ready to act towards your goals.


Being laid off at 57 and facing numerous job rejections can be an overwhelming experience. However, it is not the end of the road. A Career Ownership Coach® offers a powerful solution to reclaim control over your career, overcome ageism, and transition into fulfilling and financially stable career paths. By leveraging your unique skills and experiences, and with the support of a dedicated coach, you can turn adversity into opportunity and embark on a new and rewarding professional journey.


Your Career Revolution book coverAbout Your Career Revolution

Our mission is to help individuals explore self-sufficiency as an alternative career.

We help them define their Income, Lifestyle, Wealth, and Equity goals and provide education on the best ways to achieve them. We don’t sell franchises – we help people achieve their dreams of self-sufficiency through business ownership. The approach is different, the experience is different. And it works.

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Lora Helmin

Lora Helmin

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