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E-Source Says

Career Coaching Nurtures Family Ambitions

Career coaching from The Entrepreneur’s Source® introduced a veteran civil engineer to an opportunity for himself and his family. At a pivotal moment in his career, Joe Olson made a strategic decision to tap into the talents of his son, Evan, to launch a business.

Joe’s extensive experience in the transportation sector, including a 29-year tenure primarily as a region director for the Wisconsin Department of Transportation, equipped him with a wealth of knowledge and skills. However, a political shakeup and subsequent changes in the department prompted him to join the private sector. After spending a number of years in the private sector in the Carolinas, Joe began to contemplate the potential of partnering with a brand to launch a business. Joe is no stranger to business ownership. He has a wealth of experience in real estate. He also owned a bar and a wine and coffee shop.

“Partnering with a proven brand to launch a business provides guidance, structure, and an overall approach, so you don’t have to create it on your own,” Joe said. “You’re paying some money to have the rights to the business, but to me, it feels like the risk is minimized. And the reward is not diminished too significantly. It felt like it was a good fit.”

As he explored his options, Joe turned to Whit Hickman, a Career Ownership Coach™ with The Entrepreneur’s Source, for support.

Whit’s journey into career coaching was born out of personal experiences. After a successful career in sales, he was tired of the corporate world but was not ready for retirement, prompting him to explore self-employment. He wanted to own a business as a solopreneur without geographical constraints. Career coaching matched his financial and lifestyle goals.

“I wanted to own a business. I didn’t want any employees. I didn’t want any overhead, and I wanted to be able to work from anywhere in the world. Coaching enables me to achieve my goals, and I like the idea of being able to help people,” Whit said.

Coaching Offers New Possibilities
From the start, Joe’s enthusiasm and engagement stood out, and his business acumen was evident. Although he was eager to explore entrepreneurship, life had another twist in store. Just as Joe started researching business opportunities, he received an attractive job offer from one of the largest transportation firms in the United States. The opportunity was too good to pass up. Instead of shelving his entrepreneurial dreams, Joe pivoted. He decided to take the job offer and continue to explore his business options.

As he delved deeper into potential opportunities, Garage Force emerged as a frontrunner. Garage Force offers one-day concrete coating options in commercial and residential markets. Not only did Garage Force hail from his hometown in Wisconsin, ensuring a shared work ethic and values, but its business model also offered a structured approach, minimizing risks and maximizing rewards. The franchise’s commitment to quality, quick installation, durability, and nationwide presence further solidified Joe’s decision to purchase territory in the Charleston, South Carolina area.

Evan, a young entrepreneur with a decade of experience running a contract IT startup, was the perfect fit to take charge of the business. Joe’s confidence in his son’s capabilities, combined with the structured guidance and support from Garage Force, helped make the transition seamless. The father-son duo is ensuring the success of their business and building a legacy they can be proud of.

“My son is a very bright person,” Joe said. “I’m happy he’s going to tackle this opportunity.”

Reboot Your Career
If you’re at a crossroads in your career, a coach from The Entrepreneur’s Source can help you discover your options, possibilities, and dreams. For more information about The Entrepreneur’s Source, visit or check out our guidebook, “Your Career Revolution: Reimagine and Reclaim the Life of Your Dreams.”


Your Career Revolution book coverAbout Your Career Revolution

Our mission is to help individuals explore self-sufficiency as an alternative career.

We help them define their Income, Lifestyle, Wealth, and Equity goals and provide education on the best ways to achieve them. We don’t sell franchises – we help people achieve their dreams of self-sufficiency through business ownership. The approach is different, the experience is different. And it works.

Order on AMAZON


Discover an Alternative
Begin your entrepreneurial journey and reclaim your career by contacting a Career Ownership Coach™. For more information about The Entrepreneur’s Source, visit or check out our guidebook, “Your Career Revolution: Reimagine and Reclaim the Life of Your Dreams.”

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Lora Helmin

Lora Helmin

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