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Post: A Healthcare Professional’s Quest for Change



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E-Source Says

Career coaching from The Entrepreneur’s Source® emboldened Deann Von Rueden, a seasoned healthcare professional, to take charge of her future and pursue business ownership, marking a new chapter in her career.

A Healthcare Veteran’s New Venture
 Deann’s journey in healthcare spans more than three decades, with roles as a paramedic and nurse. The strains of the COVID-19 pandemic and persistent staffing challenges propelled her to seek new horizons. Her move mirrors a broader trend: in 2023, 42% of Americans considered entrepreneurship a viable career path.

“In my healthcare role, I was consistently being asked to do more with less. You don’t have all the tools in your toolbox, and I got burned out during the pandemic,” Deann said.

Patti Peppel, once a mentor to Deann in their healthcare days, pivoted to career coaching following her own industry challenges. In March 2020, amidst the pandemic, Patti left her executive role in healthcare due to conflicts over safety protocols. Feeling adrift, she embraced career coaching for The Entrepreneur’s Source to chart a new course. As a coach, she finds fulfillment in aiding professionals like Deann to explore their possibilities, options, and dreams.

“Coming from a nursing background, the human aspect and nurturing nature of coaching appealed to me. As I considered my business options, I realized relationship building was a good fit,” Patti said. “Being able to work from home and having the ability to control my schedule was a bonus.”

The established rapport between Deann and Patti set the stage for effective, trust-based coaching. Patti’s firsthand experience in entrepreneurship and her understanding of Deann’s struggles in healthcare were instrumental in navigating this

career transition. Throughout Deann’s journey, Patti’s mentorship helped address challenges and ensured the business opportunity aligned with her personal and professional goals. Patti’s role highlights the critical impact of skilled coaching in navigating the complexities of career transitions and entrepreneurial endeavors.

“Patti knew me personally and professionally. I trusted her 150%. I am not a courageous person financially and do not make decisions on a whim. I never would’ve pursued entrepreneurship without the guidance from someone I knew and trusted,” Deann said.

During the coaching journey, Deann focused on finding a possibility that would meet her financial goals. She also wanted to find an opportunity with flexibility that did not require her to manage employees.

“Patti was helpful along every step of the way. She answered all my questions and concerns. She addressed all my anxieties, and she provided personal experience. She’s always been a wonderful mentor and dear friend,” Deann added. “She’s so bubbly and positive, and she has the greatest outlook on life in general. She just wants the best for everybody.”

Gotcha Covered: The Ideal Fit
Deann’s choice to partner with Gotcha Covered, a leader in custom soft and hard window treatment consultation in the United States and Canada, was driven by the company’s welcoming culture and transparent operations. This decision resonated with her aspirations for autonomy and building a family legacy, highlighting the business model’s allure for professionals seeking both independence and support.

Gotcha Covered’s comprehensive business model equipped Deann with the tools and guidance needed for a seamless shift from healthcare. The brand’s training and ongoing support played a pivotal role in her successful venture into business ownership.

Deann’s goal is to ramp up business and have her husband, Jeff, join her team. Jeff is currently a systems supervisor at the University of North Dakota, where he manages the school’s HVAC and refrigeration systems.

Discover a New Path
Deann’s career transition from a healthcare career to entrepreneurship exemplifies the transformative impact of career coaching. To reclaim your career and achieve financial freedom, contact a Career Ownership Coach™.

For more information about The Entrepreneur’s Source, visit or check out our guidebook, “Your Career Revolution: Reimagine and Reclaim the Life of Your Dreams.”

Lora Helmin

Lora Helmin

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