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Post: Canva bolsters AI offerings, providing copyright indemnity for AI-generated images



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Visual communication company Canva has launched an “all-in-one AI design offering” dubbed Magic Studio, with the aim of tailoring design-focused AI tools and technology for the enterprise.

The announcement comes six months after Canva first added AI-powered design tools to its Visual Worksuite, capabilities that the company says have been used more than 3 billion times since their launch.

Magic Studio offers users over 10 new AI tools. They include Magic Design, which allows Canva users to generate videos, presentations, and complete designs from a single text prompt, and Magic Switch, which converts designs into a range of different formats, turning presentations into an executive summary or blog post, for example. This content can also be translated into over 100 different languages.

Users will also have the ability to turn text into engaging photos with the application’s Magic Media feature, and also create videos from an image or text using Gen-2, a video generation AI model by Runway. Other features include Magic Morph — designed to instantly transform words and shapes into new colors, textures, patterns and styles with a simple prompt — and Magic Expand, which can save zoomed-in images or turn a vertical shot horizontal by recovering whatever’s outside the frame.

Additionally, Magic Grab allows users to select and separate any subject in a photo in order to edit, reposition, or resize it. 

Canva has also launched a copywriting assistant called Magic Write, which provides users with the ability to write content in their brand’s tone of voice, in any design or document, by adding guidelines to their Brand Kit ensure the tool generates on-brand content.

Copyright © 2023 IDG Communications, Inc.

Lora Helmin

Lora Helmin

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