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Post: IBM, Salesforce join forces in enterprise AI push



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Salesforce and IBM are teaming up to provide generative AI for the enterprise, combining their respective efforts into what the companies hope will be a more attractive package for CRM customers.

The partnership, announced on Thursday, will focus on several areas in the CRM value chain, including the integration of Salesforce offerings for sale with IBM’s consulting business. IBM said it will use its Garage digital transformation methodology to help customers implement Salesforce AI technologies such as Sales Cloud and Marketing Cloud.

Customers will also be able to access IBM’s Data Classifier tool; it’s designed to simplify data mapping via industry-specific AI models, on their Salesforce-generated data, and to complement Salesforce’s AI tooling with its watsonx AI and data platform.

The collaboration should allow enterprises to get genAI working for them more simply and easily, according to Matt Candy, IBM Consulting’s global managing partner for generative AI. “We see how the need to increase employee productivity while simultaneously elevating the customer experience with speed, personalization, and convenience has surged exponentially,” he said in a statement.

The start of a partnership of this kind has been in the cards for some time, according to Arun Chandrasekaran, distinguished vice president and analyst at Gartner Research. He said one of the major focuses for IBM’s consulting business of late has been attempting to increase the company’s wallet share with non-IBM products.

“To that end, they’ve been increasing the workforce and consulting capabilities with third-party partners,” Chandrasekaran said.

Copyright © 2023 IDG Communications, Inc.

Lora Helmin

Lora Helmin

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