Turku-based Videobot, an omnichannel interactive short-form video platform, has announced the closing of their €2.8 million funding round to continue developing customer experience journeys through its video experience (VX) platform.
The funding round was led by Volta Ventures, Expon Capital, and Superhero Capital. The funding adds to an initial €2.2 million raised in 2023 as well as a further €500k awarded as part of Business Finland’s Young Innovative Company funding program.
This brings the company’s total funding to €5.5 million.
Outlining the concept behind Videobot, Co-founder Matias Mäenpää said: “Videobot goes further than the traditional video, allowing engaging, video-based micro-interactions throughout the user journey on websites and apps as well as facilitating the use of paid ads, physical stores, and beyond. By adding an interactive element to video, we’ve seen that companies using Videobot can experience up to 5x higher conversion rates and increased customer satisfaction.”
Founded in 2022 by Anssi Kiviranta and Matias Mäenpää, Videobot is a Finnish SaaS startup that merges short videos and chatbots to further develop online customer engagement through its VX platform.
With customers in 20+ countries, Videobot’s mission is to transform the way companies interact with their audiences, driving the evolution of online engagement toward a more immersive and impactful future.
Videobot enables organisations to create engaging brand experiences by seamlessly adding elements such as video branching, intuitive navigation, custom buttons, forms and other calls to action. Built-in analytics and data insights enhance video funnels and allow brands to understand the impact of their content at every stage in the process.
The founding vision is built on the shift to video-based content and experiences, with the average consumer reportedly spending around 17 hours a week with online video worldwide.
According to Videobot, this is a natural consequence of the fact that human brains are incredibly quick at processing visual information, analysing it in as little as 13 milliseconds, or more than 7x faster than the average blink of an eye.
Frank Maene, managing partner at Volta Ventures said: “Where the arrival of marketing automation via platforms, such as Hubspot and Salesforce, enabled more impactful email campaigns and revolutionised how marketers leveraged lead data, VX is the next logical step in how brands connect with their audience. Videobot is making video-driven customer engagement scalable. Gone are the days of static web pages and chatbots, VX empowers businesses to create interactive video experiences that guide customers through journeys and drive engagement.”
Anssi Kiviranta, Co-founder at Videobot added: “The internet is not cutting out text and images to replace entire websites any time soon. But the time spent consuming video content online often far outweighs the time spent reading text, and this is especially prevalent among today’s most popular social media apps. We’ve already seen marketing methods revolutionised by automation, and VX is undoubtedly the next phase in the history of customer experiences. Seamlessly integrated, interactive video content can boost engagement by guiding users through a personalised journey, drive more impactful ad-campaigns and deliver an enhanced experience.”
Through analysis of existing performance and inputs, the platform can automate scripts for new Videobots and create suggestions for high-performing follow-up content.
