Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look.
But hey! As that Chinese proverb says, “The best time to plant a tree is 20 years ago. The second best time is right now.” That’s why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current state and future fate of blogging.
We covered all of the big bases, including:
Check it out! Yeah!
Do companies still publish blog content?
Short answer? Yeah, they do — for good reason.
Our survey indicates that 65% of marketers are employed by companies that maintain blogs, and they generally post pretty diligently. Our research found that:
- 22% of businesses that maintain blogs publish content on a daily basis.
- 37% publish two to three times per week.
- 30% publish weekly.
- 7% publish bi-weekly.
- 5% publish monthly.
Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. Of our respondents whose companies publish blog content:
- 47% cite it as being very important.
- 46% cite it as being important.
- 5% cite it as being neutral.
- 2% cite it as being less important.
That‘s why blogging remains a pretty significant staple of many marketing orgs’ budgets. According to our research:
- 24% of marketers from blog-producing businesses say they dedicate less than 10% of their marketing budget to blogging.
- 31% say they allocate 11-20% to it.
- 25% say they allocate 21-30% to it.
- 18% say they allocate more than 30% to it.
And those figures make sense…
