The power of connections cannot be overstated.

In the current digital landscape, it’s not just about what you know but also who you know. Every brand dreams of finding an effective way to tap into a relevant audience. And blogger outreach is a great practice to introduce your brand to a whole new set of readers. 

Everyone claims to create awesome and authoritative content. But if they fail to combine it with a sound outreach strategy, they’ll not be able to reach and engage audiences. 

Businesses use blogger outreach software to successfully put content across to relevant bloggers and influencers. They can also identify, engage, and manage content creators who review and promote their products. 

Through blogger outreach, businesses seek to improve their brand exposure by leveraging the enormous following of influencers. In other words, blogger outreach allows you to work with the top influencers in your niche to create and promote genuine authentic content, thus boosting your online trust and influence. In return, you can either offer them a fee or free access to your services or products.

Learn the importance of including blogger outreach as a part of your marketing arsenal and how to weave a winning strategy to spread the positive word about your brand.

Blogging is among the top three primary forms of media used by content marketers today. And why not? Blogging pleases search engines, establishes you as an expert in your domain, builds audience trust, feeds the social media strategy, and generates leads. In fact, companies that blog generate 67% more leads, making them a valuable channel for marketers. 

That’s probably why you have a blog, right? But is your blog delivering the desired business outcomes? If you are still reading this, then in all probability, your response is negative. Trust for customers is as critical as product quality and value. Further, the survey pointed out that influencers and thought leaders are trusted more than brands or the content they offer. 

Though blogging has been at the forefront of most digital marketing strategies, leveraging it for brand promotion has become ever more critical today. Customer response to brand promotional efforts is changing. Moreover, businesses have to deal with a lot of competition, making it challenging for them to stand in the clutter and earn customer trust.

Blogger outreach allows you to leverage the influence of thought leaders while helping with:

• Building relationships with your audience instead of merely pushing your content
• Building a strong backlink profile
• Boosting brand awareness, customer trust, and online reputation
• Earning social shares and brand mentions
• Attracting quality traffic

People’s ability to trust your brand is wired to a third-party recommendation or a social proof! Thus, having a niche influencer campaigning for your business is a smart (and cost-effective) move.

Link building has always been at the center of a business’s off-site SEO strategy. If you look at the complete list of Google’s ranking factors, backlink factors appear right at the top as they form the basis of the Pagerank algorithm. Thus, link building makes an effective outreach strategy, allowing you to improve your online presence.

In fact, a study conducted by Ahrefs confirms the relationship between backlinks and organic traffic. 

However, not all backlinks are equally effective in getting you closer to your goals. Make sure you pay attention to the relevance and authority of the linking sites.

Relevance

Links from relevant websites (related to your niche) hold more value. For instance, a beauty blogger would benefit from earning a link from an influential cosmetic blog or beauty magazine.

Authority

Say you’re looking for a search marketing consultant for your business. You have two prospective consultants, A and B. Consultant A is known to receive more backlinks from authoritative sites like Search Engine Land or Entrepreneur in comparison to consultant B. Which one will you trust? Undoubtedly consultant A. Backlinks from influential sites not only improve your ranking but also help you earn customer trust.

2. Guest posting

Guest posting is by far the most effective way to make your business website the hub of your inbound marketing efforts. Statistics reveal that 63% readers perceive blogs with multiple authors to be more credible.

Moreover, it’s social proof for your content. If an influential website publishes your content, they are, in a way, vouching for it. This helps improve authority, drive qualified traffic to your site, earn relevant backlinks, and generate leads. So go ahead and contribute to major publications relevant to your niche to get your brand in front of a relevant audience without having to pay a dime.

3. Content partnerships

The best blogger outreach programs focus on developing a symbiotic relationship with the influencer. Developing meaningful partnerships and co-creating content with an influencer can not just improve your brand visibility but also strengthen the influencer’s following. Further, since the influencer stands to gain from this relationship, they will speak passionately about your brand and content.

The BuzzSumo-Moz content partnership has been one of the most successful ones that comes to my mind. The collaboration helped both brands improve their following and most importantly analyze millions of articles to gain market insights. Influencers know what content works best for engaging their audience. Leverage the strong connection they share with their followers by partnering with them for content creation.

4. Email outreach

Email outreach is the process of reaching out to influential people with the objective of networking, earning links, or promoting your content or services. But how do you send an outreach email without looking like a spammer?

Not to forget, the dreaded cold shoulder every marketer gets after attempting a pitch! Almost 92 percent of outreach emails sent are ignored. Hence, it’s wise to send the right type of outreach email that not only helps you achieve your objective but also focuses on building relationships.

5. Social media shares

Has an influencer or authoritative website has already linked your content? Well, congratulations! But don’t stop there. Go ahead and share the post on social channels to amplify your reach and gain more social shares.

Also, set aside a part of your marketing budget to promote the content shared on their site about your brand. The influencers or bloggers will be thrilled at the visibility they have gained by working with you. That’s extra motivation for them to collaborate with you in the future.

First, select “Referring domains” to only show articles with at least 10 websites linking to them. Next, sort the results by referring domains (high to low). Finally, use the Site Explorer to examine the backlinks and reach out to those sites. Once you have built a list of high-quality blogs and influencers that match your industry and business needs, it’s time to draw their attention.

2. Get on their radar and make yourself known to them

All influential bloggers aren’t the same. On a scale of influence, say, one to 10 (10 being the highest), Gary Vaynerchuk may score 10 as he enjoys a large audience and has had notable success in his career. On the other hand, a website like Brand Meets Blog may score 5 as it doesn’t have a large audience but is actively contributing to its niche community.

Would you apply the same strategy to reach out to these prospects? Of course, not! Tailor your outreach the type of the influencer. For instance, an influencer like Gary Vee or Tim Ferriss may not even have the time to respond to your email. To get on their radar, you may have to do something really creative or (if you are lucky!) get introduced to them in person at an event. Conversely, if you are approaching a fairly influential blog, it’s wise to send a personalized email to improve the chances of a response.

3. Find contact information and reach out directly

The final step involves getting in touch with the identified influencer. Though it may seem easy to connect with a prospective influencer, this step is actually tedious and time-consuming. Most link builders use automated tools or simply copy-paste the contact details instead of investing time in researching the prospective influencer. They have failed miserably!

That’s quite explainable. The email addresses shared are often non-existent or flawed, as several lazy link builders take a blind guess without testing the email ID.

Use these quick tips to find the right contact details of the prospective influencer or blog:

• Go through the website’s Contact Us and About Us pages.
• Read about the blog owner or author on the author page. Most influential sites like Entrepreneur and Medium have a dedicated author page.
• Subscribe to their newsletter or email list.
• Reach out to them on their Twitter handle or LinkedIn profile.

For professional link building, you can also use a combined CRM platform plus link-building tools to help you scale your link building efforts or other tools to streamline your outreach process. What’s more, some tools can even help you find email addresses, verify them, and allow users to schedule emails on their own end.

3. Social media monitoring tools

Social media monitoring tools help monitor various keywords in your niche, allowing you to identify guest blogging opportunities. Moreover, they can monitor mentions of keywords on social media, identify trending topics, and give you a peek into competitors’ backlink data and activities on social media. These social tools are a must-have for outreach campaigns.

4. Content tracking tools

Effective content intelligence tools help you track trending content, post popularity, influencers involved, and the number of engagements it has received. All you need to do is type in the topic in the search bar.

To keep your blogger outreach as fresh as possible, get the right email marketing software to send out cold emails that connect.