Most teams I work with already have an email platform in place. 

The friction becomes apparent later, when templates start piling up, collaboration becomes messy, or design work slows campaigns down more than the send volume ever did. At that point, the question is not whether your email solution works; it’s whether it works for you. 

I compiled this list of the best email template builders for teams who already live in the category and care more about reliability than novelty. Instead of ranking tools from best to worst, I’ve highlighted where a builder consistently performs well, not where it tries to do everything.

My recommendations are grounded in G2 review data with product capabilities aligned with how teams use these tools. You get to see which tools earn trust in real-world email programs.

7 best email template builders for 2026: My top picks

*These are the leading video hosting platforms on G2 as per our Winter 2026 Grid Report.

Constant Contact stands out in this use case because its G2 satisfaction signals strongly support collaborative use. Reviewers score the platform at 98% for overall satisfaction, indicating that it consistently meets expectations for teams collaborating on email creation. It also achieves mid-to-high 90% scores for ease of use and meeting user requirements. Those signals align with review themes around shared access, reusable templates, and predictable editing behavior, making collaboration feel like the default state rather than an add-on.

Constant Contact pros and cons

ActiveCampaign is the tool I point to for this use case because its reviewers consistently talk about templates and automation as one connected workflow. It holds a 99% satisfaction score, which signals strong alignment between expectations and day-to-day use. Its 93% market presence also suggests it’s a common choice for teams running ongoing lifecycle campaigns. In G2 review themes, this is reflected in confidence in reusing templates across automations, editing content without losing context, and keeping creative work closely tied to campaign logic.

ActiveCampaign pros and cons

Dotdigital earns this spot based on how reviewers talk about intelligent assistance inside the builder. It carries an 84% satisfaction score, reflecting steady alignment with user expectations, particularly for teams making data-driven design decisions. Its 83% market presence also points to consistent adoption among organizations that want more than static templates. G2 review sentiment shows teams using AI support as practical guidance for layout choices, content optimization, and personalization inputs.

Dotdigital pros and cons

Braze fits this use case based on how G2 reviewers describe its approach to testing and validation at scale. It carries a 66% satisfaction score, which suggests more mixed sentiment overall, but its 94% market presence shows it’s widely used by teams running complex, high-volume programs. G2 review sentiment highlights the importance of testing. Users want to be able to validate templates across channels, user states, and environments before launch, which is crucial when emails are closely tied to dynamic content and real-time personalization.

Braze pros and cons

Brevo Marketing Platform is a strong fit here based on how reviewers talk about building emails in the editor. In G2 data, it scores above the 90% mark for ease of use, which supports the theme that teams can assemble templates quickly without needing design support. It also lands a similarly high mark for meeting requirements, suggesting the builder covers what practitioners expect for day-to-day campaign design. Brevo’s drag-and-drop experience proves efficient for iterative work, with G2 users highlighting straightforward edits and templates that maintain their structure.

Brevo Marketing Platform pros and cons

Omnisend fits this use case based on how reviewers talk about consistency across screen sizes. As per G2 data, it earns over 90% for meeting requirements, which suggests users feel the platform delivers on core expectations around layout and rendering. It also scores above 90% for ease of use, a signal that responsive behavior doesn’t need special handling or technical workarounds. G2 review sentiment shows that templates hold their structure on mobile, buttons remain usable, and spacing stays intact across devices.

Omnisend pros and cons

Flodesk fits this use case based on how reviewers describe simplicity and control in everyday use. According to G2 data, Flodesk scores in the low-to-mid 90% range for ease of setup, indicating that teams can prepare templates without requiring extensive configuration. It also earns strong marks for ease of admin, reinforcing that maintaining multiple versions doesn’t require constant oversight. Based on review themes, this tool is noted for duplicating templates, swapping copy for different languages, and maintaining consistent design.

Flodesk pros and cons

Design less, decide faster

Choosing the best email template builder isn’t about chasing more features. It’s about removing messy collaboration, automation handoffs, and last-minute rendering checks.

My list of the best email template builders is segmented by use cases. It’s the fastest way to match a tool to the work you’re actually doing, then validate it against what G2 reviewers say. If you’re narrowing a shortlist, I recommend reading recent reviews for your top two picks, then pressure-testing the workflow you care about most. 

If I’m pressure-testing a decision or building a case for change, I like to anchor it in benchmarks. Take a look at the latest email marketing statistics on engagement, performance, and usage trends before committing to a new platform.