Jeff Pollard, VP/principal analyst for Forrester, said trust, or the lack of trust, is the most critical background factor in this announcement.

“Whether it’s Microsoft Copilot M365, Gemini Enterprise, Anthropic Claude Enterprise Access, and now OpenAI company knowledge, the choice is really between the devil you know — the vendor you already work with — and who do you trust?” Pollard said. “The capabilities across all these solutions are similar, and benefits exist: Context and intelligence when using AI, more efficiency for employees, and better knowledge management.”

But Pollard said the risks of such an offering are equally important. “Data privacy, security, regulatory, compliance, vendor lock-in, and, of course, AI accuracy and trust issues. But for many organizations, the benefits of maximizing the value of AI outweigh the risks.”