Typically users can be located by capturing and tracking the IP address. The feature will anonymize the IP address, and it will be part of the Incognito mode, which creates a temporary browsing window that deletes browsing data on exit, Google said in a blog post on its Privacy Sandbox website.
“The feature will be initially available in certain regions, and we plan to expand the availability over time. IP Protection will launch to Chrome Stable no sooner than July 2025,” Google said on the GitHub page for IP Protection.
Chrome’s IP address anonymization feature could be important for enterprise users, said Anshel Sag, principal analyst at Moor Insights and Strategy.
