The Adobe Express Agent is different, as it takes cues from a Word or PowerPoint document and can understand user intent, allowing it to create “something that’s more visual here to express ideas,” Cattell said in an interview.

“You can draw the context from what’s in the document to help you generate something that’s more germane,” Cattell said.

Once users request an image, the agent relies on Adobe’s Firefly text-to-image and text-to-design generative AI model to create content. For example, users might have a concept of a social media post or an ad campaign, which can be described to the Adobe Express Agent.