Innovation in construction materials has long been hindered by limited access to industry infrastructure, regulatory complexities, and slow adoption cycles. The GCCA, a global association representing 40+ leading cement and concrete companies, is breaking these barriers by offering startups direct access to real-world testing environments, mentorship, and commercialization pathways.
The Innovandi Open Challenge 2025 invites visionary startups to collaborate with the world’s leading cement and concrete companies to develop and scale sustainable solutions.
Innovandi Open Challenge 2025 – Accelerate Innovation Through Strategic Collaboration
The Innovandi Open Challenge 2025 is a launchpad for breakthrough technologies that can redefine low carbon cement and concrete production. Selected startups will collaborate directly with GCCA member companies, which together represent 80% of cement production capacity outside of China as well as some leading Chinese manufacturers.
This direct access to industry leaders provides an unparalleled opportunity to test, refine, and scale innovative solutions within one of the world’s most essential sectors.
A Market Worth Trillion
With a global cement market valued at USD 491.80 billion and the construction industry projected to reach USD 686.41 billion by 2032, the potential for impact is vast. Startups that successfully integrate their technologies into industry processes will not only drive sustainability but also gain a competitive edge in a rapidly evolving market.
The cement and concrete industry is committed to full decarbonisation, as set out in the GCCA Industry 2050 Roadmap to Net Zero, and many of the innovations and technologies to get there will come from start-ups. Together, industry and start-ups can help deliver a more sustainable future.
Pitch, Partner, Prosper: What Startups Can Expect!
- Industry Partnerships: Collaborate with over 40 GCCA member companies operating globally.
- Resource Availability: Utilize state-of-the-art facilities, including plants and labs, to develop and accelerate your innovations.
- Market Entry Support: Leverage the extensive networks of GCCA members to introduce your solutions to the market.
- Guidance and Mentorship: Get guidance from industry experts to navigate challenges and refine your business strategies.
- Commitment to Sustainability: Align with a global initiative dedicated to achieving a net-zero future, enhancing your startup’s reputation in sustainable innovation.
The Focus of Innovandi Open Challenge 2025
For the 2025 edition, the Innovandi Open Challenge is looking for startups working on Next generation materials towards net zero concrete (e.g. low-carbon admixtures, SCMs, activators, or binders) – these are critical components in reducing cement’s carbon emissions. By fostering collaboration between startups and industry leaders, GCCA accelerates the transition from early-stage research to real-world applications.
Why Join GCCA’s Innovandi Open Challenge 2025?
The Innovandi Open Challenge 2025 is a call to action for startups that want to transform the construction industry, reduce carbon emissions, and create long-lasting change.
By participating, startups will not only gain credibility and industry access but also contribute to one of the biggest climate challenges of our time. With global recognition, access to funding, and direct collaboration with key industry players, this initiative provides a unique pathway to success for those ready to drive real impact.
Get Ready for GCCA’s Exciting Agenda
- Launch Date: February 20, 2025
- Application Deadline: April 20, 2025
Submit your application by April 20, 2025, and join GCCA in building a net-zero future. For more information and to apply, visit the Innovandi Open Challenge website.
Together, let’s innovate for a sustainable tomorrow.
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