Tomorrow’s world

Tomorrow’s employees have grown up with that tech, meaning Gen Z is also set to be Generation AI. This is going to become increasingly important to business users, who will need to make the right investments today to ensure they have appropriate tech (including experience and policy) in place. 

This is something that’s evidently important to device, service, and operating system vendors, as each and every one of them is now engaged in a rapid sprint to deploy AI in their offerings. Apple, of course, is a little unique in that it is attempting to weave privacy into the systems it provides, including Apple Intelligence, something that will be seen as of increasing importance to business users as they seek to lock down their information, both in competitive terms and also to meet data protection requirements. 

For digital natives, privacy is a currency they want to control

It’s interesting to see how Generation Z sees privacy. These digital natives want to control the digital narrative concerning their lives, have grown up with the internet, and are more likely to digest information in video than written form.