The decision seems pretty polarized in that just 1.9% of Apple users aren’t sure if they’d pay or not — in other words, there’s a pretty clear division between the two sides. That means the task of convincing people to adopt is already entirely based on showing those refuseniks compelling usage cases that help them come to terms with, trust, and develop the desire to use AI in some way.

Gathering the tribes

Eroding this resistance and bestowing these services with an increased perception of value will clearly be part of the product management journey for Apple AI, and every other kind of artificial intelligence. It may well be that as the uses of these tools become more widespread, people’s enthusiasm will increase. It is worth noting that at some point prior to the introduction of Apple Intelligence, some reports were claiming that some inside Apple themselves remained uncertain if the first echelon of tools to ship would resonate with consumers.

They may find themselves slightly relieved that while AI features don’t seem to grab the attention of every iPhone user, the ones who are making use of the tools seem pretty enthusiastic. iPhone users are also trying the new AI services as they appear, with 41.6% of those owning an iPhone that supports them confirming they’d used them, mostly writing tools, notification summaries, and priority messages.