‘Plus’ remains competitive

But, he said, “the value add between ‘Plus’ and ‘Pro’ is not currently clear from a marketing perspective. The average user of ChatGPT will still do well with the free option, perhaps being persuaded to pay for ‘Plus’  if they are using it more extensively for content writing or coding. When priced against other tools, ChatGPT’s ‘Plus’ will remain very competitive against its rivals.”

According to Randall, “Anthropic is still trying to achieve market share (though it has recently fumbled with an ambiguous marketing campaign), while Gemini is not currently accurate enough in its outputs to effectively position itself. As an example, when I asked ChatGPT, Anthropic’s Claude, and Gemini to give me a list of 100 historical events for a certain country, ChatGPT and Anthropic were comparable, but Gemini would only list up to 40, but still call it a list of 100.”

As for Microsoft Copilot, he said, it “still struggles to showcase the value-add of its rather expensive licensing. While Microsoft certainly needs to show revenue return from the amount it has invested in Copilot, the product has not been immediately popular, and was perhaps released too early. We may end up seeing a rebrand, or Copilot eventually being packaged with Microsoft’s enterprise plans.”