Ghent-based Uman, an AI-driven software platform for B2B sales teams, has secured €1.9M in a fresh round of funding led by Holland Capital, together with existing investors imec and Seeder Fund.
Uman’s co-founder, Charles Boutens, says, “The way most B2B companies do sales now, no longer delivers the right returns. With the possibilities AI creates right now, we envisioned how this could be more effective and efficient. We spent a long time building uman, to make sure we got everything right – down to the last detail.”
Capital utilisation
The Ghentian startup will use the funds to scale its international presence. Several Western European companies in IT, consultancy, and telecoms, including Proximus, msg global and DPG Media, are already using Uman’s AI agent.
Uman’s co-founder, Sven Degroote, says, “We want to go to the next level and market Uman to the right audience. Not only in Belgium by the way – we also already have several customers in the Netherlands and Germany. Our focus currently remains Europe, but we definitely have the ambition to conquer the US as well.”
The proceeds will boost Uman’s ongoing growth and product development efforts.
Jorg van der Heijden, Partner at Holland Capital, adds, “We are thrilled to support Uman during this exciting phase. Uman’s innovative approach to sales enablement is already making waves in the industry, and we are confident that our partnership will help them reach new heights.”
“We’re especially looking forward to further scaling the team and rolling this out internationally so we can enable sales teams across the globe to work more efficiently.”
Uman’s co-founders, Charles Boutens and Degroote, add, “We are delighted to have Holland Capital on board as a partner to further scale up Uman. The partnership will enable us to further develop our platform and expand our international market position.
“We are in the process of completely changing the way sales teams work by helping them every day to do more of what they really add value to building relationships with their customers.”
The AI agent for complex B2B sales
In the face of challenging conditions for B2B sales teams—marked by complex product portfolios, high customer expectations, and shrinking budgets—founders Charles Boutens (CEO) and Sven Degroote (CTO) created Uman, a sales AI agent designed to address these issues.
Uman is an AI-driven software platform designed to transform how sales professionals prepare for meetings and create sales materials.
Leveraging smart data governance and generative AI, Uman provides timely, relevant sales content and insights, enabling sales teams to deliver personalised pitches and offers without extensive manual research.
The platform generates hyper-personalised sales pitch decks, emails, and comprehensive client cases aimed at optimising sales outcomes.
This innovation aims to enhance conversion rates, boost efficiency, and uncover additional cross-sell opportunities, ultimately improving sales outcomes in a demanding market.
