Not only is the company now equipped with a wide and diverse range of enterprise-focused companies such as Addigy, Jamf, Kandji and all the other firms I speak with each week, but its future-focused platforms are inherently more resilient by design. That’s why Apple dumped support for kernel extensions years ago, among other examples. While no platform is ever completely secure, the vast majority of problems on Apple’s platforms emerge through user error, not globally deployed automated PC-borking software updates.

Of course, the bias that Apple is a consumer product that isn’t fit for the enterprise runs deep, and shifting that view is taking time — though events such as the Crowdstrike disaster should help people question that opinion. 

I think the momentum to diversify is growing.